The product
Livble is a financial app that empowers renters by offering flexible rent payment solutions. By allowing users to split their rent into manageable installments, Livble not only reduces financial stress but also helps renters avoid late fees and build their credit scores. The app’s mission is to make rent payments seamless, transparent, and accessible for everyone.
Opportunity
Rent payments are one of users' most significant monthly expenses, often causing financial stress and for tenants getting paid weekly, it's often impossible to pay rent on time. Livble provides users with the flexibility to break down their rent into smaller installments, ensuring timely payments and improved cash flow management.
Feedback from user data and interviews highlighted pain points such as:
* Users often were confused about when their rent would be paid
• The initial flow lacked clarity about key steps, such as the down payment and its immediate requirement.
• Opportunities to build user trust and engagement were being missed
Process
Leading the design process, I collaborated closely with the PM to identify strategic enhancements based on user data and pain points. For example, we noticed a significant drop-off on the “Review your details” screen, which led us to redesign the layout for clarity and better communication. We took an iteration approach and successfully launched multiple features, such as editing his rent manually, repaying overdue options or late fee communications.
For the first-time rent-splitting feature, we iterated through multiple prototypes, tested user flows, and collaborated closely to refine the design until it aligned with both user needs and business goals.
Step 1: Set up installment plan
Users want control and flexibility. Goal: Allow users to customize their plan by choosing the number of installments and adjusting due dates. Emphasizing the immediate down payment ensures transparency.
Step 2: Welcome screen
Users need clear expectations. Goal: Reassure users by confirming when their rent will be paid and when their first installment will be debited.
Step 3: Select payment method
Users value convenience. Goal: Simplify selection with a pre-filled primary method and easy options to add or switch.
Step 4: Accountability drawer
Accountability builds trust. Goal: Engage users with a simple checkbox acknowledging their commitment to timely payments. Ultimately reducing delinquency and enhancing overall satisfaction with the Livble product.
Step 5: Review details screen
Confidence comes from clarity. Goal: Provide a concise summary of the installment plan, down payment, and payment schedule, ensuring users feel informed before confirming.
Step 6: Success screen
Positive reinforcement encourages loyalty. Goal: Celebrate the action and confirm next steps, like when the rent will be paid and future installment details.
Step 7: Dashboard
Users need ongoing visibility and control. Goal: Create a dashboard that reflects the user’s progress, showing payments made, upcoming instalments, and their status. It provides a big, bold title summarizing key actions to create transparency in one glance.
Step 8: Autopay
Users need a seamless way to stay consistent. Goal: After completing their first split, users are automatically enrolled in Autopay, ensuring timely payments and reducing cognitive load for future months. An ideal moment as they are already engaged with the payment process.
Iterations
Through iterative design, we explored various solutions to ensure clarity and usability. This process allowed us to test and perfect the layout, messaging, and interactions, resulting in a seamless and user-friendly experience.
